Junior Achievement of Southern California

Before rebranding the dinner program for their annual golf tournament fundraising event, I was given the previous layout which had a cheerful, but stock illustration of a golf scene that felt a bit dated and generic. By switching the emphasis to the purpose of the event — the schoolchildren who were the ultimate recipients of the proceeds from the tournament — I combined images of the children themselves, with personal testimonials of their experiences from Junior Achievement's Finance Park educational program.

ORIGINAL LAYOUT
MARKETING MAKEOVER