SWELL is a local nonprofit, centered around promoting optimal mental health, and substance use education, primarily servicing the town high school students and the surrounding areas. Having recently undergone a name change, logo redesign, and website overhaul, I was hired as a marketing consultant to further brand their collateral and create a cohesive look for their print and digital material going forward. Using an ocean swell as a metaphor for their ever expanding services and outward reach beyond their immediate neighborhoods, I was able to incorporate my original sea themed illustrations to solidify their mission into the branding for this beach community.