United Way of Greater Los Angeles
With several subdivisions under the parent umbrella, United Way of Greater Los Angeles had multiple design personalities that I was hired to help rebrand and generate quite a bit of collateral for. As
the only designer on the marketing team, we wrote, designed, and produced sixty pieces within ninety days!
My first assignment was to redesign their corporate newsletter, from which the progressive, urban, yet fresh look was established.
I worked with thier existing vendors, and brought in additional ones that were more technologially advanced, cost efficient,
and could keep up with our demanding workload.